STUDENT CASE

YOUNG ONES ‘24

BRIEF

Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens.

BACKGROUND

Nearly 90% of Gen Z play some kind of console/game every day and most of them alone.

INSIGHT

Every experience is made for sharing.

solution

Fanta x DXRacer – Two-Seated Gaming Chair.

credits
jonathan  alonso jonsson (CW)
Marcus harder olsson (AD)